Published: March 3, 2019
Fairline’s new golden chapter to be unveiled at London Boat Show
Luxury British boatbuilder, Fairline Yachts, announces the launch of a limited edition 50th anniversary commemorative book at London Boat Show 2017 alongside an immersive virtual reality experience bringing to life its highly anticipated Targa 63GTO
Furthermore, Fairline’s ever-popular models including the Targa 48 OPEN, Squadron 48 and the recently launched Targa 53 OPEN, will also be on show.
The summer of 2017 will mark 50 years of Fairline, and this is set to be celebrated by the launch of a beautiful, hard-back commemorative book in the brand’s honour. The book will include anecdotes from notable Fairline owners, key Fairline personnel, heritage images of some of the first Fairlines ever made, key moments in the brand’s history and will tell the story of Fairline’s first 50 years.
The book launch marks the start of a year of ‘Golden Moments’ for the British boatbuilder, where customers and dealers will be given exclusive opportunities to create and celebrate a whole year of new Golden Moments throughout 2017, culminating in the second volume of the commemorative book due to be launched at the end of the year.
The 2017 London Boat Show will also see the premiere of a first-of-its-kind immersive virtual reality (VR) experience, available on the Fairline stand. The first fully Alberto Mancini-designed Fairline, the Targa 63 GTO, is not set to be unveiled until Cannes Yachting Festival 2017, but the VR experience will allow visitors to the Fairline stand to explore the beautifully designed yacht both inside and out, and to experience the new age of Fairline Yachts.
Fairline’s international network of dealers will be represented on the Fairline stand, together with key personnel from Fairline’s design and manufacturing teams to provide visitors with in-depth information about the company and its ranges going into the 2017 season.